Search Engine Training Workshop-Self Directed

Course Name

Search Engine Training Workshop-Self Directed

Contact Hours: 24 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)

Course Description

To be competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and novice to enhance your skills and become familiar with the concepts presented in this comprehensive course. FAQ

• How long will it take me to complete the course? This workshop is self-directed and it is great for participants who like to work at their own pace. Depending on the amount of time you devote to the program in as little as one week.
• Who should take this course? This course is designed for anyone wanting to learn strategies to improve search engine positioning process for their Website. Are you…
  • a professional seeking fast results?
  • a home-based entrepreneur need of a simple learning aid?
  • a student with limited budget?
  • looking for cost-effective training for your staff?
• How is the program administered? The entire program is delivered through our Learning Management System, available to you 24/7 from your own individual student login page that is provided when you sign up for the course. You can upload your assignments and take quizzes directly from the Website, and download the resources.
• What if I don’t have a site as yet? We will supply a three page dummy site for you to work on.

Outcome

With this workshop, your course in search engine training can be geared to your own pace. Fit it into your busy schedule in the way it works best for you. By the end of the tutorial, you’ll have the opportunity of knowing how to optimize your website, or at least be able to recognize how to tweak the system yourself. After completing all six lessons, you will have gained a well-rounded basic education allowing you to…

• develop effective keywords and keyword phrases relative to your site.
• know where and how to place keywords for maximum relevancy.
• understand and develop creative titles and descriptions to attract visitors to your site.
• establish the foundations of link design and defining some of the more important concepts.
• analyze your competitors and learn some of the underhanded techniques they use and how to deal with them.
• market your Website.

Assessment

Behavior and results are self-monitored but you will see important indicators of successful optimization and now have the capability to make a difference in search engine results for your Website. Cost savings-you can pay up to $10,000 for a top level optimization.

Outline