Instructor Led-Search Engine Training Workshop

Course Name

Instructor Led-Search Engine Training Workshop

Contact Hours: 24 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)

Course Description

To be competitive on the Internet, your site must rank in the top 20 of the search engines and directories so your prospects can find your site. This easy comprehensive course offers exercises, activities, assignments, video media, and additional resources and information that will enable you to advance your site in the top of the search engines in easy-to-do-steps. We invite both experienced and novice to enhance your skills and become familiar with the concepts presented in this course.

Outcome

The student will demonstrate his or her understanding of the weekly lessons by answering the questions and turning in activities that is required. With this course in search engine training you can work at your own pace. By the end of the workshop, you’ll have the opportunity of knowing how to optimize your website, or at least be able to recognize how to tweak the system yourself and be on your way to the top. After completing all six lessons, you will have gained a well-rounded basic education allowing you to…

• develop effective keywords and keyword phrases relative to your site.
• know where and how to place keywords for maximum relevancy.
• understand and develop creative titles and descriptions to attract visitors to your site.
• establish the foundations of link design and defining some of the more important concepts.
• analyze your competitors and learn some of the underhanded techniques they use and how to deal with them.
• market your Website.

Assessment

Behavior and results are self-monitored but you will see important indicators of successful optimization and now have the capability to make a difference in search engine results for your Website. Cost savings-you can pay up to $10,000 for a top level optimization.

Outline

1. How Do You Rank? Students will examine strategies employed in the search positioning process and for analyzing their Website. They will also study how people search the Web to determine how and why keywords play a major role in search engine training.
   
2. Improving Your Search Rankings After careful consideration with your compiled keywords, you will find out how to use them on your pages. You will dig deeper in “what makes the search engines work” and why you may not be positioned in the top 20. You will discover factors that affect relevancy, weight of keywords, keyword placement, etc. You will gain a better understanding of what works. There will be tips, techniques, and resources for you to explore.
   
3. What is in a name? Everything, when it comes to a title. Create a description that will be seen by millions and learn about the use of Meta tags on how they work. You will focus attention on these all-important tags.
   
4. Linking Building high-quality backlinks is the single most important effort you can apply toward improving your search engine ranking. Learn about inbound and outbound links. How to find the right links.
   
5. Analyze Your Competitors You will continue to build on the previous lessons while taking time to look at the sites that are ranked in the top ten. You will analyze your competitors’ HTML codes and study their setup and design to gain valuable information for fine-tuning your site. Why is this important? Looking at and analyzing what others are doing will provide you with some additional tactics that can boost your site to the top.
   
6. …and a Few More Things The rules and criteria of the search engines are ever changing and so are your competitors. The student may ask whether there is more they can do to be the top. Has everything been done that could be done? Where do you go from here? XML sitemaps, ROBOTS.TXT, Referrer logs, social marketing. Learn how to drive more traffic to your site.