Learn How to Write Persuasive Web-Based Text
Contact Hours: 10 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)
The main objective of this course is to equip you with a proven technique, method and persuasive writing technique.
This course is specific to web-writing and is unique. It is designed specifically for content developers and practitioners who want to get the "target audience" to take action or shift their opinion or point of view. Since no one can be expected to change their mind or take action if they are not predisposed to do so, this practical approach helps break down barriers that might otherwise preclude achieving a successful outcome.
You will begin with the creation of a baseline web or written document. When the first assignment is completed it is put away, only to be referred to at the end of the course. In between, you will be given a series of 5 specific steps and corresponding assignments to work on. Each of these carefully ordered steps will bring you closer and closer to applying the method to your original written work (baseline). The final project is designed to take your original work and apply what you have learned. When compared to the original work the new document should be remarkably different and substantively effective in its intent and purpose.
Once the persuasive premises of communication are thoroughly understood you will be able approximate how your own written messages can be more effectively constructed and used in daily social and business interaction. The objective is to apply this new knowledge to the writing of web- based text.
By completing this course you will:
Self-Assessment through comparison of original baseline document to a document that has been carefully optimized using persuasive writing strategies and techniques. This course is electronically graded.
This course is designed to be completed within 1 week or sooner.
Lesson 1