Advanced Information Page Creation: Critique and Analysis
Contact Hours: 24 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)
This course is designed for students who have taken a basic course in Search Engine Optimization or are at a level of advanced study. The focus here is on how to effectively create and write content specific to what the search engines want in the form of informational pages. This interactive advanced workshop will also focus on using "information pages" to further your ranking with the major search engines. In four intensive weeks we will go in depth in the critique and analysis of several optimized "information pages" that have a proven track record for getting results. Students will learn to analyze and compare examples of working doorways and at the same time have their own individual pages critiqued. Chatroom and live weekly discussions regarding the theory and practice of building "information pages" help answer all your questions. Intense facilitator interaction will be the hallmark of this course. Prerequisite for this class: You must have completed the basic workshop and or tutorial in search engine positioning, or have knowledge of search engine strategies and html. The class will be limited to just 6 students maximum at any given time in order to achieve the fullest, optimum results.
Students will show the instructor their proficiency by the participation in the weekly critiquing and analysis of their fellow students pages and by the demonstration of completing at least one page of their own.
Upon completion of this course, students will be able to: A. Define the ideal information pages that work best for them. B. Quickly identify key problem areas and correct them. C. Understanding what the different search engines are looking for. D. Succeed and move up in the high rankings and stay there.