Self directed tutorial-Teach Yourself Search Engine Training Strategies in 7 Days
Contact Hours: 24 (an estimated time frame devoted to a course of study from start to finish that can vary from student to student)
To be competitive on the Internet, your site must place in the top 30 with search engines and directories. They are the one way that prospects can find your site, so do not underestimate what good positioning in the search engines can do for you. It has been estimated that up to 80 percent of all website traffic comes from major search engines; how can you learn what to do to get your website ranked high in the engines? This tutorial is designed for everyone, from home-based entrepreneurs to large business owners. You will learn strategies to improve search engine positioning process by analyzing your site and creating supplemental pages. Search Engine Commando will provide you with valuable information about your rankings in the search engines and will inform you when those rankings change. However, before Search Engine Commando can “do its stuff” and for the program to be of maximum benefit, you must “tweak” your website by analyzing it and making the changes necessary to ensure its success. This tutorial is self-directed and self-taught, and it is great for participants who prefer to work at their own pace. You can work through the tutorial in as little as one week. Benefits: 1. Better results from your efforts 2. Cost savings (pay up to $10,000 for a top level optimization)
With this tutorial, your course in search engine training can be geared to your own pace. Fit it into your busy schedule in a way that works for you. By the end of the tutorial, you will have the opportunity to see your webpage position increase, and you will possess the ability to tweak the system yourself. Strategies and selections may vary with each student, but if the techniques and methods are followed, so will success.
Upon completion of this course, students gain these abilities:
Week 1:
Students will examine strategies in the search positioning process, analyze their website, then determine the best solutions for improving the position of their website. They will also study how people search on the web. This will demonstrate why keywords play a major role in search engine training and how they are relevant to your site.
Week 2:
Now that you have compiled your keywords, you will study where and how to use them. You will dig deeper in "what makes the search engines work" and examine why you may not be positioned in the top 30. Factors that affect relevancy are site popularity, weight of keywords, keyword placement, etc. Everyone will gain a clearer picture of what works. There will be tips, techniques, and resources for you to explore.
Week 3:
What is in a name? Everything, when it comes to a title. What about the description that will be seen by millions of people and will strongly influence search engine placement? What about the rest of those Meta tags? Meta tags are not any big secret, but you need to be aware of them and understand how they work. You will focus attention on these all-important tags
Week 4:
Many sites are entered into by “supplemental pages” or “ information pages.” They act as alternate entrances to your site and are tailored to rank well on a particular engine. There are many reasons to use supplemental pages. In this tutorial, you will master the necessary techniques for creating and using them. By the end of the lesson, you will have a high-powered page to submit with all the right ranking algorithms.
Week 5:
In lesson 5, you will continue to build on the previous lessons while taking time to look at the sites that are ranked in the top ten. You will analyze your competitors' HTML codes and study their setup and design to gain valuable information for fine-tuning your site. Why is this important? Looking at and analyzing what others are doing will provide you with some additional tactics that can boost your site to the top 30.
Week 6:
The rules and criteria of the search engines are ever changing and so are your competitors. The student may ask whether there is more they can do to be in the top 10. Has everything been done that could be done? Where do you go from here? In lesson #6, we will teach you more tips for improving and maintaining your website